CARE company Home Instead Frodsham, Runcorn, and Widnes will mark World Alzheimer’s Month by illuminating the Mersey Gateway Bridge purple on Saturday, September 21.

The display, supported by Halton Borough Council, aims to raise awareness within the community and help people understand how they can support people living with the condition.

Purple is the colour of the Alzheimer’s awareness movement, symbolising dignity, respect, and the global fight against the disease. By lighting up the Mersey Gateway Bridge, Home Instead wants to create a visual reminder of the importance of supporting those impacted by Alzheimer’s and other forms of dementia.

Many of Home Instead Frodsham’s clients live with the condition, with the team of care professionals witnessing the impact of dementia first-hand, working closely with clients and their families every day.

Brian Moynihan, owner of Home Instead Frodsham, Runcorn, and Widnes, said: “We are grateful to have the opportunity to draw attention to this important topic. Our care professionals experience the effects of dementia first-hand and deliver personalised care for clients, implementing unique approaches to help them manage it.

“We care deeply about all our clients and those living with dementia and Alzheimer’s, and we pledge to continue to raise awareness around the condition to help people live happy and fulfilling lives.

“We hope that illuminating this iconic landmark will prompt people in the Halton area to stop and think about those living with Alzheimer’s, seek out additional information, and reflect on their care options if they or a loved one are affected.”

Research from the World Alzheimer’s Society estimates that 982,000 people are currently living with dementia in the UK, and this number is projected to rise to 1.4 million by 2040.

Anyone needing support or further advice should contact Home Instead Frodsham, Runcorn, and Widnes by calling 01928 733020 or visiting homeinstead.co.uk/halton/.